UBR was born and developed in Norway, and shaped by its ice cold winters and rainy summers. In this environment, a jacket is not just an accessory, it is a necessity. UBR's design philosophy is based on Scandinavian simplicity.
Through clean lines and new functional solutions, UBR creates a modern, technical look that stays in fashion regardless of trends. UBR works with industrial designers and are as much inspired by premium cars and innovative electronics as luxury goods.
UBR utilizes highly advanced technology to create jackets that make you stay warmer, travel lighter and look sharper.
Their aim is to create your favorite jacket.